2009 August 03 | Healthcare, Health Insurance, Vitamins, Nutrition

Healthcare, Health Insurance, Vitamins, Nutrition

August 3, 2009

Martin Hensen – head of e-strategies – UCB Germany – Making e-marketing more than just an add-on

Filed under: Nutrition — Anna MorTis @ 10:26 am

Martin Hensen – head of e-strategies – UCB Germany – Making e-marketing more than just an add-on London, August 3, 2009 / b3c newswire / – With the vast majority of our marketing efforts focused squarely on the sales force, e-marketing is still an add on, says Martin Hensen, head of e-strategies, UCB Germany. But successful e-CRM strategies are the basic starting point for all e-activities, he told eyeforpharma. For the sales force, CRM strategies build targeting and steering, as well as customer classification to personalize and individualize marketing efforts. And such personalization and individualization, Hensen says, reminds him of Web 2.0. But he questions whether pharma is ready for Web 2.0. The health system is 100% regulated, Hensen says, making it Health 1.0.

But pharma itself is no better. He says with content needing 100% approval, social media tools like YouTube and Facebook blocked at many companies, more SOPs than websites and more people in Legal than in e-Business, pharma companies themselves are still at Pharma 1.0. And it’s strictly Product managers 1.0, Hensen says, considering that most have only sales force, not Internet, experience. The Marketing Europe, 22-23rd October, Berlin, addresses these issues head-on and presents best practices in meeting these challenges. A particular highlight will be Jens Krause’s (E-Business Advisor, Novartis) discussion around digital media.

To view the full debate click here: http://social.eyeforpharma.com/story/making-e-marketing-more-just-add For more information visit www.eyeforpharma.com/marketing Link to the news release Media contact Kate Eversole VP Europe eyeforpharma T: +44 (0) 207 375 7594 ext 296 E: keversole@eyeforpharma.com /PRAvenueNW/
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Organic Foods

Filed under: Blog,Nutrition — Tags: , , , , , — blogadmin @ 9:58 am

In D­ecember 2000, the National Organic Standards Board of the U.S. Department of Agriculture (USDA) established a national standard for the term “organic.” Organic food, defined by how it cannot be made rather than how it can be made, must be produced without the use of sewer-sludge fertilizers, most synthetic fertilizers and pesticides, genetic engineering (biotechnology), growth hormones, irradiation and antibiotics. A variety of agricultural products can be produced organically, including produce, grains, meat, dairy, eggs, and processed food products.

Organic farming, although a recent fad, is the oldest form of agriculture. Before the end of World War II, farming without the use of petroleum-based chemicals (synthetic fertilizers and pesticides) was the only option for farmers. Technologies developed during the war were found to be useful for agricultural production. For example, the chemical ammonium nitrate, which was used as ammunitions, became useful as fertilizer, and organophosphates used for nerve gas were later used as insecticide.

These days, farmers are switching to organic agriculture once again, but now with an ecologically based, systematic approach that includes long-term planning, detailed record keeping and major investment in equipment and supplies. Although it is still only a small industry, the number of organic farmers is growing by about 12 percent per year and now stands at more than 12,000 nationwide.

Although there is no research to substantiate that organic food is more nutritious than the conventional food, the method of farming allows farmers to lower input costs, decrease reliance on nonrenewable resources, capture high-value markets and premium prices, and boost farm income. Organic farming promotes sustainability by establishing an ecological balance to prevent soil erosion or pest problems. In the long run, organic farms tend to conserve energy and protect the environment by maintaining ecological harmony.

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